Liam has now been operating in the sports content and betting space for the best part of a decade, including extended stints with industry giants Betfred and LiveScore.

A qualified journalist, he began his career reporting on his beloved Carlisle United FC as a teenager and still follows the Blues avidly to this day, as much as life allows.

One of the keenest punters around, Matt is never shy of an opinion and builds the bulk of his betting portfolio around antepost football markets and PDC darts events.