About Us

Founded in 2023, the Odds Now Group are bringing fresh energy and innovation to the sports and betting content space.

Made up of an array of thriving, sport-specific YouTube channels complemented by our central betting hub of OddsNow.com, our aim is to bring fans and punters closer to their biggest passions than ever before.

We pride ourselves on lofty ambitions and a desire to become one of the most recognised brands in what is a crowded but ever-changing and advancing industry.

Though we are still in our development phase, the future is bright and we think you're going to be seeing a lot more of us in the near future.

Read on to find out a little bit more about the people behind Odds Now.

OUR TEAM

Adam's p/l

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7 Days

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30 Days

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Year 2025

Liam has now been operating in the sports content and betting space for the best part of a decade, including extended stints with industry giants Betfred and LiveScore.

A qualified journalist, he began his career reporting on his beloved Carlisle United FC as a teenager and still follows the Blues avidly to this day, as much as life allows.

One of the keenest punters around, Matt is never shy of an opinion and builds the bulk of his betting portfolio around antepost football markets and PDC darts events.

Liam's p/l

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7 Days

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30 Days

-5.00pts

Year 2025

Felix has now been operating in the sports content and betting space for the best part of a decade, including extended stints with industry giants Betfred and LiveScore.

A qualified journalist, he began his career reporting on his beloved Carlisle United FC as a teenager and still follows the Blues avidly to this day, as much as life allows.

One of the keenest punters around, Matt is never shy of an opinion and builds the bulk of his betting portfolio around antepost football markets and PDC darts events.

Felix's p/l

+0.00pts

7 Days

-2.00pts

30 Days

-2.01pts

Year 2025

Connor Cain is an NCTJ Gold Standard Sports Journalist who has written for the Proffesional Darts Corporation and currently heads up content for our YouTube channel Darts Now.

He travels to all of the PDC’s major events, interviewing star names such as Luke Littler and Michael van Gerwen on a weekly basis.

Connor graduated from Liverpool John Moores University in 2023 with a Masters in Sports Journalism earning a Distinction, having made a documentary about Dartitis for his final project.

Connor's p/l

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Year 2025

OddsNow's p/l

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30 Days

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Year 2025

Oliver has now been operating in the sports content and betting space for the best part of a decade, including extended stints with industry giants Betfred and LiveScore.

A qualified journalist, he began his career reporting on his beloved Carlisle United FC as a teenager and still follows the Blues avidly to this day, as much as life allows.

One of the keenest punters around, Matt is never shy of an opinion and builds the bulk of his betting portfolio around antepost football markets and PDC darts events.

Oliver's p/l

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7 Days

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30 Days

+15.00pts

Year 2025

Harry Fowler is a key part of the team over at Races Now, helping the likes of SD and Adam 'Smido' Smith cover all things horse racing in their typical opinionated and forthright style.

Currently working in the betting industry, Harry is a lover of both racing codes and away from the track, also enjoys his football as a Luton Town supporter.

Harry's p/l

+25.00pts

7 Days

+25.00pts

30 Days

+25.00pts

Year 2025

Matt has now been operating in the sports content and betting space for the best part of a decade, including extended stints with industry giants Betfred and LiveScore.

A qualified journalist, he began his career reporting on his beloved Carlisle United FC as a teenager and still follows the Blues avidly to this day, as much as life allows.

One of the keenest punters around, Matt is never shy of an opinion and builds the bulk of his betting portfolio around antepost football markets and PDC darts events.

Matt's p/l

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7 Days

+5.00pts

30 Days

+1.00pts

Year 2025

Max has now been operating in the sports content and betting space for the best part of a decade, including extended stints with industry giants Betfred and LiveScore.

A qualified journalist, he began his career reporting on his beloved Carlisle United FC as a teenager and still follows the Blues avidly to this day, as much as life allows.

One of the keenest punters around, Matt is never shy of an opinion and builds the bulk of his betting portfolio around antepost football markets and PDC darts events.

Max's p/l

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7 Days

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30 Days

-3.00pts

Year 2025

Brad has been working in the sports media sphere for almost three years now and is an ardent supporter of Liverpool FC, as well as a huge lover of boxing.

Having recently graduated with a Sports Journalism MA from Liverpool John Moores University, Brad has conducted interviews with several stars of the fight game including Eddie Hearn, George Groves and Derek Chisora.

When he’s not writing about sports, he’s usually watching back old tape of his favourite fighters Terence Crawford, Naoya Inoue and Marvin Hagler.

Brand's p/l

+12.00pts

7 Days

+63.33pts

30 Days

+53.53pts

Year 2025

Luke's p/l

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Year 2025

Tom's p/l

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Year 2025